Some people tell me they haven’t got an artistic bone in their body and I tell them this simply isn’t true. Decisions we make about our appearance are governed by art. If you paint your face with cosmetics every day then doesn’t this require a degree of skill? The choices of colour and the way you apply require you to make artistic decisions. When we dress ourselves we make choices on colour and design. The modes we have of self-expression and self-determination about our appearance are governed by art.
Similarly when we buy gifts we are thinking about style and design. We are always making choices based on what we know will work for the self-image of the person we are buying for. We choose based on colours people will like and the designs they would enjoy. We all have an opinion on these things despite not feeling comfortable about our own artistic skills.
For a few years now I’ve noticed that people without ‘artistic bones’ feel more comfortable buying small gifts and bespoke trinkets rather than full works of art. Sometimes this is to do with gift buying but it can also be down to budget. For a long time I resisted creating these smaller budget items because I (wrongly) felt that buyers should be upping their understanding of art rather than me reducing my pieces to copies of originals. But people come from all walks of life and do not always have the resources (mentally or financially) to buy originals.
I developed a range of greetings cards back in 2012 and they are always selling out. For me it’s good publicity to have a piece of me in somebody else’s home. The more people who have a card of a sheep or a chicken the better. These £3 cards are a way for me to earn a little and to also get my name into people’s homes. It makes better financial sense to sell greetings cards instead of just giving away business cards. There is the added bonus that you never know who will receive one of these cards. Everyone is connected to somebody who is potentially an art collector and buyers of my original collages have come to me through all sorts of strange connections and conversations.
It’s not about how artistic you are but about access and communication. I’m giving people the opportunity to get a small piece of me that they can afford and make them feel happy gifting this to others. It also means that I can keep the original in my own private collection for longer for display in galleries around the world.
Parc has been shown in galleries in UK, Brazil, and Serbia and is currently available at my Etsy Shop, Cock a Doodle 2 is in a private collection in South Wales, and greetings cards of my collages are available at The Workers Gallery, Ynyshir.